Ukuqalisa

Emkhondweni wanamuhla wokusebenzisa okusheshayo, okwenziwe umuntu uqobo kuyindawo emakethe ecace ngokwengeziwe, amakha ayisaseyona nje uphawu olulodwa lwe-olfactic, kepha selube yinto ebalulekile ukukhombisa isitayela sakho, imizwa nendlela yokuphila. Isidingo sanamuhla sabathengi samakha kancane kancane sihluka kancane, futhi bafuna ukusebenzisa iphunga elifanele lezikhathi ezahlukahlukene, izinkathi zonyaka ngisho nemizwa, kunokuba zikhawulelwe ebhodleleni elilodwa elikhulu lamakha.

Ukuthengwa kwamabhodlela amakhulu endabuko amakha athwala ubungozi obuthile nokulinganiselwa.Abathengi bavame ukudinga ukuthatha izinqumo ngokuhlangenwe nakho okugcwele kokuqina kwamakha, ukuguquguquka kanye nokwakheka kwabo ngephunga, okungagcini nje ngokukhulisa izindleko zokulingwa nephutha, kodwa futhi kungaholela ekungcoleni okungadingekile.Ngasikhathi sinye, isidingo sokwenza komuntu siqu siyakhula, kepha amabhodlela amakhulu emakethe avame ukuba nzima ukubhekana nezintandokazi eziguqukayo zabathengi.

Ngokumelene nalesi sangemuva, kuqhamuke amakhithi wesampula futhi asheshe abe umkhuba obalulekile emakethe yamakha wanamuhla. Ngokwethula amakhithi wesampula, ama-Brands avumela abathengi ukuthi bazame amakha ahlukahlukene gama ngezindleko eziphansi, zibasize bathole iphunga elifanelana kangcono. Le modeli ayigcini nje ngokuqinisa ukuzethemba kwabathengi, kepha futhi iletha amathuba amasha okuthengisa amakha amakha, akhuthaza ukuthuthukiswa kwemakethe kanye nokwenza izinto ezintsha.

Izitayela Zemakethe Nezidingo Zabathengi Zesethi Yesampula

1. I-TREND yokusebenzisa okuhlukaniswe: inkululeko yokuzama ngamakha ahlukahlukene

Njengoba isidingo sabathengi sifuna ukuguquka kancane kancane kusuka "ekutholeni okukodwa" ku "Okuhlangenwe nakho", ukusetshenziswa kwamakha kukhombisa umkhuba ocacile wokuqhekeka. Uma kuqhathaniswa namabhodlela amakhulu endabuko amakha, abathengi bathambekele kakhulu ukuzama amakha ahlukahlukene okuvumelana nezimo ezahlukahlukene nezidingo ezingokomzwelo. Ukwethulwa kwamasethi wesampula kubenza bakwazi ukuhlola amakha ahlukahlukene futhi bathole ukukhetha okufanele kakhulu kwabo ngaphandle kokuboshwa yizingqinamba zamabhodlela amakhulu amakha.

2. Ukusetshenziswa okwenziwe ngezifiso: Ukuqhathanisa okuningi kwezikhathi, imizwa nezinkathi zonyaka

Abathengi banamuhla bafuna ukuguqula izinketho zabo zokuthola amakha ezikhathini ezahlukahlukene, imizwa nezinkathi zonyaka. Amasethi wesampula ahlinzeka ngendlela elula yokuthi abathengi baxube ngokukhululekile futhi bafane ngokwezidingo zabo, benza amakha ingxenye ebaluleke ngempela yenkulumo yabo yobuntu.

3. Ukwehlisa izindleko zokulingwa nephutha: ukunciphisa ubungozi bokuthenga

I-PEMPUMUUT kokuba ngumkhiqizo owenziwe umuntu uqobo, umehluko kumanothi amathathu amakha akhe nawo angahluka ngokuya ngomzimba womuntu ngamunye. Imodeli yokuthenga yendabuko yamabhodlela amakhulu ama-Perfume yenza abathengi basebenzise izinqumo ngaphandle kokuthola ukusebenza kahle kwamakha, ngokungangabazeki okwandisa izindleko zokulingwa nephutha kubathengi. Ngomkhawulo wamanani aphansi, ikhithi yesampula ivumela abathengi ukuthi bahlole iphunga eliphelele ngaphambi kokuthatha isinqumo sokuthi bathenge ibhodlela elikhulu, ukunciphisa kakhulu ubungozi bokuthenga nokwaneliseka kwabathengi.

I-4. Iqhutshwa ngokuthenga online: Isidingo Sokwenyuka Kwesampula Yethamba

Ukukhuphuka kwe-e-commerce kwenze ukuthi ukuthenga kube lula kakhulu kubathengi, kepha amakha, njengomkhiqizo wezinzwa, anakho okuhlangenwe nakho kwangempela kwe-olfactoors lapho uthenga online, ukwenza izinqumo eziku-inthanethi, okwenza izinqumo zibe nzima kakhulu. Ukuze ubhekane naleli phuzu lobuhlungu, imikhiqizo yethule amasethi wesampula, angagcini nje ngokuthuthukisa isipiliyoni sokuthenga kwabathengi, kodwa futhi azosiza izinhlobo zokuthuthukisa izinga lokuguqulwa. Ngaphezu kwalokho, umphumela wotshani okhulisa imithombo yezokuxhumana kanye nama-kols akhuphule ukuthandwa kwamakhithi wesampula, abenze umkhuba obalulekile emakethe yamakha ama-tyme.

Umthelela omkhulu wamasethi wesampula emakethe yamakha

1. Ukuvuselela kabusha indlela yomthengi ukuthenga

Indlela yendabuko yokuthenga amakha avame ukuthembela ekhawunteni ukuzama amakha noma ukukhangisa, abathengi badinga ukwenza isinqumo sokuthenga ngaphandle kokuthola ukuqina kwephunga, ukuphazamiseka kanye nomdlalo ophakeme 'wokuthenga okumpumputhe' . Ukuvela kwamasethi wesampula kushintshile le ndlela, ukuthi abathengi bangaqala bazame amakha ahlukahlukene ahlukahlukene omkhiqizo ofanayo, bese ukhetha okulungele kakhulu bona, amakha athandwa kakhulu.

2. Ukushayela ukukhuphuka kwemikhiqizo emisha: ukwehlisa izithiyo ekungeneni nasekutholeni izinhlobo ze-niche

Ngemikhiqizo ye-niche evelayo, umncintiswano wemakethe unolaka, futhi ukuthandwa kwamasethi amancane wesampula kuvumela imikhiqizo evelayo ukucindezela imikhiqizo yazo kubathengi ngezindleko eziphansi, kuveze abantu abaningi kumathonde amaphuphu ahlukile Ukuhlola ama-niche brand, kanye nokukhuthaza ukukhula okuhlukahlukene kwemakethe yamakha.

3. Ukugqugquzela ukuvikelwa kwemvelo kanye nentuthuko esimeme

Imboni yamakha, kufaka phakathi kepha ayikhawulwanga embonini yamakha, inenkinga ende edoti, abathengi abaningi abathenga amakha ahlelekile futhi babona ukuthi abazisebenzeli, ekugcineni okuholela ekuvinjelweni okuvinjelwe noma ukulahlwa. Manje, imikhiqizo eminingi yamukela ukufakwa kabusha kokuphindaphindeka futhi kunciphisa ukusetshenziswa kwezinto ezilahlwayo, futhi iningi lamakhithi wesampula athulwe angagcwaliswa ukuze kufinyelelwe ekufezeni ukusetshenziswa komthengi okuqhubekayo, ngokuhambisana nokuphishekela umthengi wanamuhla wemiqondo enobungane bemvelo.

4. Ubuchwepheshe buhlangabezana nokwenza okuthandwa nguwe

Ukuthuthukiswa kobuchwepheshe sekuphinde kwaqhakambisa inqubo yokwenza umuntu uqobo wemakethe yamakha. Ukuhlolwa kwamakha amakha kungahlanganiswa nokuhlolwa kobuntu bomthengi, idatha yokusebenzisa nokuhlaziywa kwamakha okukhethwa kukho, ukuncoma ikhithi ethokozisayo yesampula yamakha. Ngaphezu kwalokho, ezinye izifunda zinganikeza ngezifiso izinsizakalo zamakha, okuvumela abathengi ukuthi benze ngokwezifiso amakha abo ngemuva kokuzama amasampula. Le nhlanganisela yezobuchwepheshe nokwenza ngokwezifiso kuholele emakethe yamakha ukuthuthukisa ngesiqondiso esinembile nesithandwayo.
Amasampula we-Perfume Spray awagcini nje ngomkhuba wemakethe, kodwa futhi noshintsho ekuguqukeni kwamaphethini achaza kabusha imithetho yemakethe yamakha nokwenza inkombolo ecabanga ngendlela eyenziwe ngezifiso, esimeme nezobuchwepheshe-eqhutshwa ngobuchwepheshe.

Ukugcina

Izifutho zesampula ziye zaba umkhuba obalulekile emakethe yamakha amakha. Ayiphenduli kuphela kwimikhuba yokuphuza ehlukaniswe futhi eyenziwe ngezifiso yabathengi, kodwa futhi yehlisa ngempumelelo izindleko zokulingwa nephutha, okuvumela abasebenzisi ukuthi bahlole amathuba ahlukahlukene endaweni yokuzikhandla.

Ngokuzayo, ukuthuthukiswa kwemodeli yokubhalisa, izincomo ezenzelwe wena kanye ne-AI FUTET Technology, ikhithi encane yesampula izothonya kakhulu indlela abathengi abayithonya ngayo amakha.
Lapho ubhekene nalokhu kuguqulwa kwemakethe, izinhlobo zamakha adinga ukubamba ithuba elethulwe ngumnotho oyisampula omncane ukuhlinzeka ngesipiliyoni esisha nesithandwayo. Kusuka kumasethi wesampula owenziwe ngezifiso kanye nezinsizakalo zokubhaliselwe ku-Social Media Marketing.

Kusuka kusethi yesampula eyenziwe ngokwezifiso, ezinsizakalweni zokubhalisa, kuya kwezentengiso zezenhlalo kanye nobuchwepheshe, ama-brands ampompi amathuba okudla okunamathiselwe kwesampula ngeke ahehe nje abathengi abaningi, kodwa futhi uthole indlela yesikhathi esizayo ukuthambekela embonini.