Isingeniso

Esimweni sanamuhla esisheshayo, sokusetshenziswa komuntu siqu kuya ngokuya kusobala imvelo yemakethe, amakha ayiselona nje uphawu olulodwa lokuhogela, kodwa sekuyisici esibalulekile sokuveza isitayela somuntu siqu, isimo sengqondo kanye nendlela yokuphila. Isidingo sabathengi besimanje seziqholo siyahlukahluka kancane kancane, futhi bafuna ukusebenzisa iphunga elifanele ngezikhathi ezahlukene, izinkathi zonyaka ngisho nemizwa, kunokuba bavinjelwe ebhodleleni elilodwa elikhulu lamakha.

Ukuthengwa kwamabhodlela amakhulu endabuko yamakha athwala izingozi ezithile kanye nemikhawulo.Abathengi ngokuvamile badinga ukwenza izinqumo zokuzwa ngokugcwele kwephunga eliqinile, ukusabalalisa kanye nokufanisa iphunga labo, okungakhulisi nje kuphela izindleko zokuhlola kanye namaphutha, kodwa futhi kungaholela ekumosheni okungadingekile.Ngesikhathi esifanayo, isidingo sokwenza umuntu siqu sikhula, kodwa amabhodlela amakhulu emakethe avame ukuba nzima ukuhlangabezana nezintandokazi ezishintshayo zabathengi.

Ngokumelene nalokhu kwangemuva, amakhithi amasampula avele futhi ayashesha ukuba yinjwayelo ebalulekile emakethe yamakha yesimanje. Ngokuqalisa amakhithi amasampula, amabhrendi avumela abathengi ukuthi bazame izinhlobonhlobo zamakha omkhiqizo ngentengo ephansi, okubasiza bathole iphunga elibafanele kangcono. Le modeli ayigcini nje ngokuqinisa ukuzethemba kokuthenga kwabathengi, kodwa futhi iletha namathuba amasha okumaketha emikhiqizo yeziqholo, ithuthukisa ukuthuthukiswa kwemakethe nokusungula izinto ezintsha.

Amathrendi emakethe kanye nesidingo sabathengi samasethi amasampula

1. Ithrendi yokusetshenziswa okuyizicucu: inkululeko yokuzama izinhlobonhlobo zamakha

Njengoba isidingo sabathengi samakha sishintsha kancane kancane sisuka “esiphethweni esisodwa” siye “kokuhlangenwe nakho okuhlukahlukene”, ukusetshenziswa kwamakha kubonisa inkambiso ecacile yokuhlukana. Uma kuqhathaniswa namabhodlela amakhulu endabuko yamakha, abathengi bathambekele kakhulu ekuzameni izinhlobonhlobo zamakha ukuze bazivumelanise nezimo ezihlukahlukene nezidingo ezingokomzwelo. Ukwethulwa kwamasethi esampula kubenza bakwazi ukuhlola izinhlobonhlobo zephunga elimnandi futhi bathole ukukhetha okufanele kakhulu ngaphandle kokuboshwa yizingqinamba zamabhodlela amakhulu amakha.

2. Ukusetshenziswa komuntu siqu: ukufanisa izikhathi eziningi, imizwa nezinkathi zonyaka

Abathengi banamuhla bafuna ukuvumelanisa ukukhetha kwabo kwephunga elimnandi ngezikhathi ezahlukene, imizwa nezinkathi zonyaka. Amasethi amasampula ahlinzeka ngendlela elula yokuthi abathengi baxube futhi bafanise ngokukhululekile ngokwezidingo zabo, okwenza amakha abe yingxenye ebaluleke ngempela yokuveza ubuntu babo.

3. Ukwehlisa Izindleko Zesivivinyo Nephutha: Ukunciphisa Ingozi Yokuthenga

I-perfume ingumkhiqizo owenziwe umuntu kakhulu, ukuhluka kwamanothi amathathu wamakha awo nakho kungahluka kuye ngokuthi unjani umzimba womuntu. Imodeli yokuthenga yendabuko yamabhodlela amakhulu wamakha yenza abathengi benze izinqumo zokuthenga ngaphandle kokubona ngokugcwele ukusebenza kwangempela kwamakha, okungangabazeki okwandisa izindleko zokuzama nephutha kubathengi. Ngomkhawulo wentengo ephansi, i-Sample Kit ivumela abathengi ukuthi bahlole ngokugcwele iphunga ngaphambi kokunquma ukuthi balithenge noma cha ibhodlela elikhulu, yehlisa kakhulu ingcuphe yokuthenga nokwandisa ukwaneliseka kwabathengi.

4. Iqhutshwa ukuthenga ku-inthanethi: ukwanda kwesidingo samasampula ephunga elimnandi

Ukunyuka kwe-e-commerce kwenze ukuthenga kube lula kubathengi, kodwa amakha, njengomkhiqizo wezinzwa, akanalo ulwazi lwangempela lokuhogela lapho uthenga ku-inthanethi, okwenza izinqumo zokuthenga zibe nzima kakhulu. Ukuze kubhekwane naleli phuzu lobuhlungu, imikhiqizo yethule amasethi esampula, angagcini nje ngokuthuthukisa ulwazi lokuthenga kwabathengi, kodwa futhi asize amabhrendi ukuthuthukisa izinga lokuguqulwa. Ngaphezu kwalokho, umthelela wokukhulisa utshani wenkundla yezokuxhumana kanye nama-KOL uye wakhulisa kakhulu ukuthandwa kwamakhithi amasampula, okuwenza abe umkhuba obalulekile emakethe yamakha yesimanje.

Umthelela Ojulile Wesethi Yesampula Emakethe Yamakha

1. Ukusungula kabusha indlela yomthengi yokuthenga

Indlela evamile yokuthenga amakha ngokuvamile incike kwikhawunta ukuze kuzanywe iphunga noma ukukhangisa, abathengi badinga ukwenza isinqumo sokuthenga ngaphandle kokubona ngokugcwele ukuqina kwephunga elimnandi, ukusabalalisa kanye nokufana kwabo, okuholela engcupheni enkulu "yokuthenga ngokungaboni". Ukuvela kwamasethi esampula kuye kwashintsha le ndlela, ukuthi abathengi bangazama kuqala izinhlobonhlobo zamakha ahlukene omkhiqizo ofanayo, bese bekhetha ezilungele kakhulu bona, i-perfume eyintandokazi kakhulu.

2. Ukuqhuba ukwanda kwemikhiqizo emisha: ukwehlisa izithiyo zokungena kanye nokuqashelwa kwemikhiqizo ye-niche

Ezinkampanini ezisafufusa zamakha ezisafufusa, ukuncintisana kwemakethe kushubile, futhi ukuduma kwamasethi amasampula amancane kuvumela izinhlobo ezisafufusa ukuthi ziphushele imikhiqizo yazo kubathengi ngezindleko eziphansi, zidalule abantu abaningi kumathoni ephunga eliyingqayizivele lemikhiqizo emisha, kunikeza abathengi amathuba engeziwe okuhlola izinhlobo ze-niche, kanye nokukhuthaza intuthuko ehlukahlukene yemakethe yamakha.

3. Ukukhuthaza ukuvikelwa kwemvelo kanye nentuthuko esimeme

Imboni yeziqholo, okuhlanganisa kodwa engagcini nje ngomkhakha wamakha, inenkinga yakudala yokulahlwa kwemfucuza, lapho abathengi abaningi bethenga amakha asemthethweni futhi bayabona ukuthi awabasebenzeli, okuholela ekutheni umkhiqizo ube nemingcele noma ulahlwe. Manje, amabhrendi engeziwe asebenzisa ukupakishwa okusebenziseka kabusha futhi anciphisa ukusetshenziswa kwezinto ezilahlwayo, futhi iningi lamakhithi amasampula aqalisiwe angagcwaliswa kabusha ukuze kuzuzwe iphethini yokusetshenziswa okuzinzile, ngokuhambisana nokuphishekela kwabathengi besimanje imiqondo evumelana nemvelo.

4. Ubuchwepheshe buhlangabezana nokwenza kube ngokwakho

Ukuthuthukiswa kobuchwepheshe kuphinde kwakhuthaza inqubo yokwenza umuntu emakethe yamakha. Ukuhlolwa kwephunga le-AI kungahlanganiswa nokuhlolwa kobuntu bomthengi, idatha yokusetshenziswa nokuhlaziywa okuthandwayo kwephunga, ukuze kunconywe ikhithi yesampula yephunga elifanele kakhulu. Ukwengeza, ezinye izifunda zingahlinzeka ngamasevisi ephunga lomuntu siqu, okuvumela abathengi ukuthi benze ngendlela oyifisayo iphunga labo ngemva kokuzama amasampula. Le nhlanganisela yobuchwepheshe nokwenza ngokwezifiso kuholele ekutheni imakethe yeziqholo ithuthuke ngendlela enembe kakhulu futhi eyenzelwe wena uqobo.
Amasampula esifutho seziqholo awawona nje umkhuba wemakethe, kodwa futhi ushintsho emaphethini okusetshenziswa achaza kabusha imithetho yemakethe yamakha futhi enze imboni icabange ngendlela eqondene nawe, esimeme futhi eqhutshwa ubuchwepheshe.

Isiphetho

Izifutho zesampula seziphenduke umkhuba obalulekile emakethe yamakha yesimanje. Ayiphenduli nje kuphela emikhubeni yokusetshenziswa ehlukene kanye neyenziwe ngezifiso yabathengi, kodwa futhi yehlisa ngempumelelo izindleko zokuzama namaphutha, okuvumela abasebenzisi ukuthi bahlole amathuba ahlukahlukene endaweni ekhululekile.

Ngokuzayo, ngokuthuthukiswa kwemodeli yokubhalisa, izincomo eziqondene nawe kanye nobuchwepheshe bokulinganisa iphunga le-AI, ikhithi yesampula encane izophinde ibe nomthelela endleleni abathengi abakhetha ngayo amakha.
Ngokubhekana nalolu shintsho lwemakethe, ama-perfume brand adinga ukusebenzisa ithuba elivezwa isampula encane yomnotho ukuze anikeze ulwazi olusha futhi oluqondene nawe. Kusukela kumasethi esampula enziwe ngendlela oyifisayo namasevisi okubhalisa ukuya ekumakethweni kwenkundla yezokuxhumana.

Kusukela kumasethi esampula enziwe ngendlela oyifisayo, ukuya ezinsizeni zokubhaliselwe, ukuya ekukhangiseni kwenkundla yezokuxhumana kanye nobuchwepheshe, amabhrendi angena emandleni esifutho sesampula ngeke nje ahehe abathengi abengeziwe, kodwa futhi athole indawo emakethe yeziqholo eqhudelana kakhulu, ehola indlela yamathrendi esikhathi esizayo embonini.