Ukuqalisa

Njengamanje, imakethe yamakha ihlukene futhi iyancintisana kakhulu. Yomibili imikhiqizo yamazwe omhlaba kanye nemikhiqizo ye-niche iyancintisana ukunakwa kwabathengi kanye nokunamathela komsebenzisi.

Njengethuluzi lokumaketha elinezindleko eziphansi kanye nezinga eliphakeme lokuxhumana, amasampula amakha anikeza abathengi ngesipiliyoni somkhiqizo esibonakalayo futhi kancane kancane baba izindlela ezibalulekile zemikhiqizo yokwandisa imakethe. Ikakhulu ngokupakishwa kwesampula okwenziwe ngokwezifiso, ama-brands angathuthukisa ulwazi lomsebenzisi ngenkathi elisakaza amanani asemqoka.
Ukusuka ezicini ezintathu zokwakhiwa komkhiqizo, isu lokuthengisa kanye nesipiliyoni somsebenzisi, leli phepha lizohlaziya ngokuhlelekile ukuthi kufanele lisize kanjani ukuxhumana kwamabhokisi we-brand ngokwenza amabhokisi wesampula amakha.

Ukubaluleka kwebhokisi lesampula elenziwe ngezifiso

1. Izindleko eziphansi namathuluzi wokuthengisa aphezulu aphezulu

• Yehlisa umkhawulo wesinqumo sokuthenga: Ngokuhlinzeka ngamasampula amakha mahhala noma ngentengo ephansi, abathengi bangathola umkhiqizo ngaphandle kwengcindezi futhi bandise ukuthakazelelwa kwabo ku-brand. Ngokufanayo, amasethi webhokisi lesampula angasebenza njengebhuloho lokuxhumana phakathi kwabathengi nemikhiqizo, andise ukuvezwa kwemikhiqizo empilweni yansuku zonke futhi adale ama-touchPoints amaningi phakathi kwemikhiqizo nabasebenzisi.

2. Thuthukisa ukuqashelwa komkhiqizo

• Ngokupakisha okujabulisayo nokwakhiwa, dala umthelela obonakalayo futhi wenze isithombe somkhiqizo sicace kakhudlwana futhi sikhumbuleke. Ukufaka amasiko e-brand's, ifilosofi, kanye nomlando ekuphaketheni komkhiqizo kuvumela abasebenzisi ukuthi bazizwe amanani asemqoka kaBrand's kanye nokubumba imizwa ngenkathi besebenzisa umkhiqizo.

3. Siza ekuhlukaniseni kwemakethe kanye nokumaketha komuntu uqobo

• Ngokusekelwe kwizici zabathengi ezinjengobudala, ubulili kanye nezidingo zesehlakalo, amabhokisi ahlanganisiwe ahlukahlukene aqaliswa ukufana ngokunembile okuthandwa ngabasebenzisi bethage;Idizayini yebhokisi elenzelwe ngokwezifisoingathuthukiswa ngokuqhubekayo ngokususelwa kwimpendulo yomsebenzisi, ukuthuthukisa umuzwa wabathengi bokubandakanywa kanye nokubamba iqhaza, kanye nokwenza ngcono ukuthembeka komkhiqizo.

Ungawazi kanjani futhi wenze amabhokisi wesampula amakha amahle

1. Idizayini yokupakisha

• Ama-aesthetics abonakalayo: Sebenzisa izitayela zokuklama ezivumelanisa nokuma komkhiqizo, njengokuphela kokunethezeka okunethezeka, imvelo minimalist, noma ubuciko bokudala, ukuheha ukunakwa kokuqala kwabathengi. Ukufana kombala kanye nomklamo wephethini kudingeka udlulise ubunye ubunye bomkhiqizo futhi uthuthukise ukuqashelwa kwalo.
• Ukusebenza: Uma sibheka izidingo zokuthwala zabasebenzisi, siklama ukupakishwa okungasindi futhi okuhlala isikhathi eside okulula ukusithwala ngaso, kuqinisekiswe ukubekwa uphawu nokufinyelela okulula kwamabhodlela wesampula ngenkathi ugwema imfucuza.

2. Ukukhetha okuqukethwe

• Imikhiqizo eyinhloko kanye nenhlanganisela yamakha amasha: Kubandakanya iphunga elidume kakhulu le-brand, kanye namakha asanda kwethulwa, ukuhlinzeka abathengi ngezinqumo ezihlukene. Qonda ukuthandwa kwamakha amasha ngempendulo yemakethe njengesisekelo sokuthuthuka komkhiqizo okulandelayo.
• Inhlanganisela ye-themed: Ukwethulwa kwebhokisi le-edition elinganisetha elilinganiselwe ngokususelwa kuzinkathi, imikhosi, noma imicimbi ekhethekile, njengochungechunge olusha lwehlobo "noma" usuku lwe-valentine lothando "noma ukuheha abasebenzisi abazothenga nokuqoqa. Ukusekela imiyalo yokusebenzisa noma amakhadi okuncoma amakha ukusiza abasebenzisi kangcono ukuthi bathole umkhiqizo.

3. I-Brand element ukufakwa

• Ukupakisha kukhombisa isithombe somkhiqizo: Ukupakishwa kunyatheliswa ilogo yomkhiqizo kanye nesiqubulo ngaphakathi nangaphandle, ukugqamisa ubunikazi bomkhiqizo. Ukufaka izindaba zomkhiqizo noma izinto zamasiko ukujulisa ukuxhumana okungokomqondo kwabathengi kulo mkhiqizo ngesikhathi sokusetshenziswa.
• Ngcono ukusebenzisana kwedijithali: Nikeza amakhodi we-QR noma izixhumanisi ezikhethekile ngaphakathi kwebhokisi ukuqondisa abasebenzisi ukuvakashela iwebhusayithi esemthethweni yomkhiqizo. Bamba iqhaza emisebenzini noma ufunde kabanzi ngemininingwane yomkhiqizo. Futhi ngokusebenzisa amathegi e-Social Media noma imisebenzi ye-inthanethi ye-inthanethi, khuthaza abathengi ukuthi babelane ngolwazi lwabo lomkhiqizo futhi baphinde bandise ukufinyelela komkhiqizo.

Ngokusebenzisa isu lokuthengisa lebhokisi lesampula le-plfume

1. Ukunyuswa kwe-inthanethi

• Imisebenzi Yezokuxhumana: Qalisa imicimbi enezihloko ezifana ne- "Open Box Founteng yokwabelana ngazo inselelo", ukumema abasebenzisi ukuthi balayishe okuhlangenwe nakho kwabo kokungaziphathi kahle nokulingweni, futhi bakha okuqukethwe okukhiqizwe umsebenzisi (UGC). Sebenzisa izikhulumi zomkhiqizo noma ama-KOLS ukuthumela amava okusetshenziswa kwesampula kumapulatifomu e-Social Media ngesisekelo esithile somsebenzisi kanye nethrafikhi, bese usebenzisa ithonya lawo ukukhiqiza ukunakwa okuthe xaxa nokuxoxisana, ngaleyo ndlela kuthuthukiswe ukuvezwa komkhiqizo.
• I-E-Commerce Platform Promotion: Khulisa umsebenzi wokuphromotha we- "ukuthenga amakha asemthethweni ngamabhokisi wesampula wamahhala" ukunciphisa izindleko zabathengi abazama imikhiqizo emisha. Nikeza ngezinketho ezenziwe ngokwezifiso zabasebenzisi ukukhetha ukuhlanganiswa kwesampula okuhambisana nakho, ukuthuthukisa ukubandakanyeka komsebenzisi kanye nokweneliseka.

2. Iziteshi ezingaxhunyiwe ku-inthanethi

• Ukukhushulwa okuhlangene: Cross umngcele ukubambisana nama-boutique, amathofi, imikhiqizo yemfashini, njll. Yenza ngokwezifiso amabhokisi akhethekile amahhotela emahhotela, izigcawu zomshado, njll. Ukuhlinzeka abathengi ngesipiliyoni esikhethekile sokusetshenziswa kanye nokujula komkhiqizo.
• Imibukiso yezimboni nemisebenzi: Emibusweni yamakha, imicimbi yemfashini noma imikhosi yezobuciko, amabhokisi amancane wesampula asatshalaliswa njengezipho zokuphromotha, efinyelela ngqo amaqembu okuhlosiwe futhi aqhakambisa izingxoxo ezihlosiwe. Setha indawo yokuqulwa kwecala le-Perfume ku-Brand Counter ukuheha abasebenzisi ukuthi babambe iqhaza ngentshiseko ngokuthengisa okungokwezifiso.

3. Ukumaketha Okuhambisanayo

• Okukhethekile kumakhasimende athembekile: Imikhiqizo ingenza ngezifiso amabhokisi esampula amakhasimende athembekile, njengokungeza amagama amakhasimende noma izibusiso ezikhethekile, ukuthuthukisa umuzwa wawo wokuba ngukuthembeka nokwethembeka komkhiqizo. Imisebenzi yesampula ejwayelekile yesampula ekhethekile ingethulwa ukuthuthukisa umuzwa wamalungu wokubamba iqhaza okuqhubekayo.
• Ukuheha amalungu amasha: Setha umsebenzi omusha welungu lokubhaliswa kwamalungu, ahlinzeke amabhokisi wesampula wesampula e-MAHHALA, wehlise umkhawulo wokufaka abasebenzisi, futhi aqoqe amakhasimende angaba khona. Khuthaza amalungu akhona ukuthi ancome amalungu amasha ukuthi ajoyine, futhi anikeze amabhokisi wesampula wezenhlalakahle emibili ukuze athole ukukhula okuqhumayo kubasebenzisi.

Isifinyezo kanye ne-Outlook

Ngezimpawu zezindleko eziphansi kanye nezinga eliphakeme lokuxhumana, amabhokisi wesampula enziwe ngezifiso abe yithuluzi elibalulekile lemikhiqizo ukusungula ukuqwashisa futhi asakaze ithonya emakethe. Ibhokisi lesampula eliphumelelayo lidinga ukuhlanganiswa eduze ngokwemigomo yokwakhiwa, inhlanganisela yokuqukethwe, kanye neziteshi zokuphromotha, ezingaheha ukunakwa kwabathengi futhi zidlulise amanani asemqoka womkhiqizo.

Ngokuhlanganisa ubuchwepheshe obusha, imiqondo yokuvikela imvelo kanye nokwenza kahle isipiliyoni somsebenzisi