Isingeniso
Njengesidingo esivamile sansuku zonke, amabhodlela okufafaza sekuyisikhathi eside ahlanganiswe kakhulu ezimpilweni zethu. Noma ngabe kuyinqubo yokuhlanza nsuku zonke, noma endaweni yokunakekela isikhumba kanye nesikhumba sokunakekelwa kwesikhumba, noma ngisho nasemabhodleleni amakha aphezulu, amabhodlela okufafaza angatholakala yonke indawo. Ukubukeka kwaso akupheleli nje kalula, kepha futhi kunikeza imikhiqizo yansuku zonke okuhlangenwe nakho okuhlanzwe kahle futhi okusebenzayo. Ngezidingo eziguqukayo zomphakathi kanye nentuthuko yezobuchwepheshe, amabhodlela okufafaza athuthukisiwe ngokuya ngemiklamo nokusebenza, futhi abe yisinqumo esiyinhloko sokufaka uhla olubanzi lwemikhiqizo.
Kulesi sihloko, sizobheka umlando kanye nentuthuko yebhodlela lokufafaza ingilazi ukunikeza abafundi bawukuqonda okujulile kwalokhu okulula kodwa okusunguliwe kakhulu.
Imvelaphi ye-ORIGY NOKUthuthuka Kwasekuqaleni kwamabhodlela okufafaza
1. Ukusungulwa kusenesikhathi kobuchwepheshe bokufafaza
Ubuchwepheshe besifutho bungalandelwa emuva ngekhulu le-19, lapho busetshenziswa ikakhulukazi emkhakheni wezokwelapha njenge-magciwane kanye nemithi okufanele ifakwe ngesikhathi sokuhlinzwa ukusiza odokotela ukuba basebenzise izinqubo. Ngokufafaza, i-ejenti ingasatshalaliswa ngokulinganayo phezu kwendawo ezophathwa kahle, okusha okuthuthukiswa kakhulu ukusebenza kwezindlela zokwelashwa futhi kube nomthelela ekuthandeni kanye nokwenza ngcono amadivayisi wokufafaza.
Ngaleso sikhathi, ingilazi ivelele njengento yokuqala yokwenza amabhodlela okufafaza. I-Glass Material ine-insertness yamakhemikhali enhle futhi ayisabeli kalula ngamakhemikhali nokuqukethwe, kuqinisekisa ubumsulwa nokuphepha koketshezi. Ngasikhathi sinye, ukucaca kwengilazi kwenza kwaba nokwenzeka ukubona isimo soketshezi ebhodleleni, okusize ukuqapha umthamo, okwenza kube yinto efanelekile yamadivayisi wokufafaza ngaleso sikhathi.
2. I-Glass Spray Bottle Portotype
Amabhodlela okufafaza ama-glass asekuqaleni athola umsebenzi wawo wokufafaza ikakhulukazi nge-Hand Pump Delivery Techture Technology. Lawa mabhodlela okufafaza ekuqaleni asetshenziselwa imikhiqizo ephezulu kakhulu, ikakhulukazi embonini yamakha. Njengoba ukusebenza kwesandla kuvunyelwe ukulawulwa okuqondile kwesifutho, la mabhodlela aba ngokuhambisana okuhle kwimikhiqizo yokunethezeka efana namakha.
Ngo-1907, UVernon Louis Arnold wasungula uhlelo lwe-bray bray bray bracle, elakhelwe ukukhiqiza isifutho senkunkuma ecokwana ngephampu yesandla, engagcini nje ngolwazi lokusebenzisa ibhodlela, kodwa futhi lwaqinisa umuzwa weklasi eliphakeme futhi Umuzwa wokusetshenziswa kwesiko lapho ukufakwa amakha. Ukusungulwa kuka-Arnold kwaba isisekelo nesibonelo sakudala somklamo webhodlela wakamuva, umaka isigaba sokuqala sebhodlela le-glass faya.
▶ Ukuthuthukiswa kwamabhodlela okufafaza ngekhulu lama-20
1. Intuthuko kubuchwepheshe bebhodlela le-Spray
Ngekhulu lama-20, ubuchwepheshe bamabhodlela okufafaza ahlangabezana nentuthuko esheshayo, ikakhulukazi ngawo-1940s, ngokwethulwa kobuchwepheshe be-aerosol, izindawo zohlelo lokusebenza zamabhodlela okufafaza anwetshiwe ngokushesha. Ubuchwepheshe be-aerosol buvumela uketshezi ukuthi luhlanganiswe nomlandeli esitsheni esicindezelwe, futhi ngokucindezela inkinobho, uketshezi lungaguqulwa lube yinhle, umfaniswano womfaniswano wokufafaza. Lobu buchwepheshe busetshenziswe okokuqala ezindaweni ezinjengezihlanzi kanye nezinambuzane, bese benza indlela yayo embonini yezimonyo. Ngenxa yokuqina kwamakhemikhali okuhle kakhulu kwengilazi, izifutho eziningi zokuqala ze-aerosol zadalwa ngenhlanganisela yengilazi kanye ne-nozzles yensimbi, eqinisekisa ukuphepha kokuqukethwe futhi kwathuthukisa ukuthungwa kwephakeji.
Ngasikhathi sinye, isidingo samabhodlela okufafaza embonini yamakha akhula. Amabhodlela okufafaza ama-glass asheshe abe yinketho esetshenziswayo yokupakisha amakha ngenxa yezimpawu zawo eziphakeme nezintekenteke. I-Perfume Brands inikezela ngesipiliyoni sokusebenzisa esihle kakhulu futhi esikahle ngokusebenzisa amabhodlela okufafaza, ukufafaza iphunga elibuthakathaka lokuhlobisa ukuze ulethe ubumnandi obuhlukile kubathengi. Ngasikhathi sinye, ukwakheka okusobala noma okuyisisekelo kwebhodlela lengilazi kuvumela abathengi ukuthi bazizwe bezwakala emkhiqizweni.
2. Amabhodlela okufafaza ama-glass ahlanganisa ubuciko ngokusebenza
Ngokuthuthukiswa kwe-Craft DesignNgekhulu lama-20, Amabhodlela okufafaza ama-glass aqhubeke nokwenza ngcono hhayi kuphela emsebenzini,. Ubuciko bayo buthuthuke kakhulu. Abaqambi baqala ukuhlola ibhodlela lokufafaza njengendlela yokubonisa okuphakathi kwezobuciko, ikakhulukazi emkhakheni wamakha nama-cosmetics, ukubuka ubuciko bengilazi hhayi njengethuluzi elisebenzayo lokubonisa, kodwa futhi njengobuciko.
Inhlanganisela yesitayela sesimanje sobuciko kanye nobungcweti be-glass yenza i-spray bottle into efanekisela ukunambitheka komuntu siqu kanye nesimo. Isibonelo, amabhodlela amaningi amakha enzelwe ukuhlanganisa ukwakheka okuhlukile, imibala, nokuhlobisa abaklami abafuna ukuveza, okwenza la mabhodlela hhayi kuphela asebenza ngokungakhethi, kodwa futhi futhi nomkhuba wokuhlekisa. I-mallowability, esobala kanye nenhle, ukuthungwa okuphezulu kwengilazi kunikeza abaklami ngegumbi elingenamkhawulo bobuciko bokuqamba futhi kuthuthukise kakhulu ukukhalaza kwemakethe kwemikhiqizo yabo.
Lokhu kuhlanganiswa kobuciko nokusebenza kwenza ibhodlela lengilazi lifafaze ngaphezu kwesitsha sokufaka; Iba yingxenye ebalulekile yesiko lomkhiqizo nendlela yokuphila yabathengi.
▶ ubuchwepheshe ubuchwepheshe emabhodleleni okufafaza amanje
1. Isidingo sokuvikelwa kwemvelo kanye nentuthuko esimeme
Ngokukhathazeka okukhulayo komhlaba wonke ngokungcoliswa kwepulasitiki, umqondo wokuvikelwa kwemvelo uvele waba khona emkhakheni ohlukahlukene, namabhodlela okufafaza ama-glass athole kabusha njengekhambi lokufaka kabusha. Yize ukusetshenziswa kwamabhodlela epulasitiki kusabalele, ukungalimazi kwabo kubeka umthwalo omkhulu emvelweni. Ngokuphambene nalokho, ingilazi ayigcini nje nge-indert yamakhemikhali, kodwa futhi ingaphinde isetshenziswe kaningi, kunciphisa ukulimala kwemvelo. Ngenxa yalokhu, izinkampani ezengeziwe kanye neziningi zikhetha ukusebenzisa amabhodlela okufafaza ama-Glass njengendlela ehlukile yemvelo yemikhiqizo yawo, ukuphendula isidingo se-Global sentuthuko esimeme.
Ukugqugquzelwa kwamabhodlela wokufafaza ama-Glass atholakalayo aneqhaza nale nkambiso. Ngokuziklama ukuze kube lula ukungafani nokubuyekezwa okucacile, abathengi bangasebenzisa ibhodlela elifanayo kaninginingi, behlisa imfucuza yeziqukathi ezilahlwayo. Lo mklamo wokugcwaliswa kabusha uthandwa kakhulu ukunakekelwa kwesikhumba, amakha nemikhiqizo yokuhlanza, futhi akukhona okunobungani bemvelo kuphela, kepha futhi unikeza abathengi inketho engabizi.
2. Ukuthuthuka kubuchwepheshe bokufafaza
Ubuchwepheshe besimanje bokufafaza buye bathuthuka kakhulu, ikakhulukazi ekwakhiweni kobuchwepheshe bokufafaza okunembile. Amabhodlela okufafaza amantombazane anamuhla anikeza isifutho esihle kakhulu futhi esihle kunangaphambili. Umphumela wokufafaza ngokunemba awuvumi nje kuphela i-Spray Bottle ukulawula inani loketshezi olufafazwe ngasikhathi, kodwa futhi uqinisekisa ukuthi uketshezi olufafazwe lwakha i-FOIT efuywayo, ithuthukisa kakhulu isipiliyoni somkhiqizo.
Ukusetshenziswa kwalobu buchwepheshe kunwebeka kusuka emikhiqizweni yobuhle yansuku zonke kuya emkhakheni ontekenteke ngokwengeziwe wezokwelapha. Isibonelo, eminye imishanguzo idinga inani eliqondile lesifutho sokufaka ipheshana lokuphefumula, futhi ubuchwepheshe besimanje be-spray bootlele buyakwazi ukufeza lesi sidingo sokulawulwa komthamo oqinile. Ngasikhathi sinye, imikhiqizo yokunakekelwa ye-Skincare kanye nokunakekelwa kwansuku zonke isebenzisa lobu buchwepheshe ukuhlinzeka ngohlelo lokusebenza oluqondile, okwenza umkhiqizo ubonakale khona.
Ngamafuphi, amabhodlela okufafaza amantombazane angenawo nje enze negalelo elibalulekile ekuvikelweni kwemvelo, kepha futhi ngokuqamba ubuchwepheshe ukufaka esikhundleni lokho ukusetshenziswa okuhlangenwe nakho, sekuyindlela yokufaka ebaluleke kakhulu kwizimboni eziningi.
▶ Amabhodlela okufafaza amabhodlela ezimakethe zemakethe nezimpawu zamasiko
1. Uphawu lokuphela okuphezulu kwemakethe
Imakethe yamafutha ikakhulukazi igxile ekutholweni okuphelele komkhiqizo kanye nesipiliyoni esibonakalayo ne-tactile. Lapho abathengi bethenga amakha, abakhokheli amakha, kodwa futhi balindele ukuzwa inani lemikhiqizo ehlukene ngokusebenzisa ukufakwa kwamakha komkhiqizo ngamunye. Idizayini ebabazekayo kanye nobungcweti bamabhodlela wokufafaza ama-glass awenzanga nje kuphela ukuthi amakha abukeka kanokusho okuthe xaxa, kepha futhi akhulisa injabulo yokusebenzisa inqubo, okwenza la mabhodlela engilazi ngokwawo ngokwawo abe nenani elithile leqembu.
2. Ukuxhumana komthengi komkhiqizo
Hhayi nje isitsha semikhiqizo, kepha futhi njengophawu lwesithombe somkhiqizo nokunambitheka kwabathengi, amabhodlela okufafaza ama-glass avumela izinhlobo eziningi eziphezulu zokuthola ukuxhumeka okujulile okuphathelene nemizwelo nabathengi nge-edition editopa edikiweni yamabhodlela. Ukufaka izinto ezihlukile zokuklama noma ukubamba iqhaza kwabaculi abadumile ekwakhiweni yingenza ukuthi le mikhiqizo ibe nokushoda kanye nendlala yokungezwani okungenakufinyeleleka emakethe, ngaleyo ndlela kuthuthukise inzuzo yokuncintisana yemakethe.
Ngamabhodlela wokufafaza ama-ngl ancuise, ama-brand awagcini nje kuphela okukhombisa izinga lawo lokuklama nokukhanya kwamasiko, kepha futhi angakhombisa ukunambitheka komuntu kubathengi. Idizayini eyenziwe ngokwezifiso ingahlangabezana nezidingo ezenziwe ngezifiso zamaqembu ahlukene futhi ithuthukise umuzwa wokufakelwa kwabathengi. Nikeza abasebenzisi abanomklamo webhodlela ngokwezifiso noma owenziwe umuntu uqobo, ukuze umkhiqizo ngamunye ube ngumsebenzi oyingqayizivele wobuciko bomsebenzisi. Lokhu kuhlangana kuvumela abathengi ukuthi bazizwe benobuthi obungokomoya kanye nokwethembeka komkhiqizo ngesikhathi senqubo yokusebenzisa.
Ngamafuphi, amabhodlela okufafaza ama-glass awakhombisi ukusebenza kwawo okuphezulu kanye nobuciko ezinhlelweni zemakethe, kepha futhi asebenze njengesandiso sesiko le-brand, adlulisela uphawu uphawu lwekhwalithi ephezulu kanye nomthengi emakethe yokunethezeka.
▶ ukuthambekela kwesikhathi esizayo kanye ne-Outlook
1. Ukuqamba izinto ezibonakalayo
Ngokuqwashisa ngokwanda kokuvikelwa kwemvelo, ukuthuthukiswa kwesikhathi esizayo kwamabhodlela okufafaza ama-glass kuzokunaka kakhulu ukuqina kwezinto zokwakha nokuvikelwa kwemvelo. Yize ingilazi ngokwayo iyisitatimende esinobungane bemvelo, inhlanganisela yezinto ezintsha izothuthukisa ukusebenza kwayo. Hlola ukusetshenziswa kwezinto ezintsha ze-biodegradable ukuhlanganiswa ngengilazi, noma ukuthuthukisa okulula, okuhlala isikhathi eside futhi okuthobela izinsiza ezihambisana nezinsizakusebenza ezinamathela ekusetshenzisweni kwezinsiza kanye nezithelo zekhabhoni ukufeza izimfuno zabathengi beMicrochat ngemikhiqizo eqhubekayo.
Ngamafuphi, ikusasa lamabhodlela okufafaza ama-glass azoba nobungani bemvelo, abasebenza futhi abenziwe ngezifiso. Akusona isithwali esisha kuphela sokupakishwa komkhiqizo, kepha futhi ithuluzi lendlela yokuphila yeChengwei wang ukwenza ngezifiso futhi uDonghai Hu ukuhola inkambiso entsha yemakethe yesikhathi esizayo.
Isiphetho
Ukuvela kwebhodlela le-glass faya akhombisa okusha okuqhubekayo kwezobuchwepheshe nokuklama. Ukusuka ekusetshenzisweni kwayo kwasekuqaleni kokuqala emkhakheni wezokwelapha kuya ezinhlotsheni zayo ezahlukahlukene zezicelo ezindaweni ezinjengamakha, izimonyo nemikhiqizo yokuhlanza, ibhodlela le-Glass Spray seliphenduke inketho yokupakisha ebaluleke kakhulu empilweni yansuku zonke.
Ukubheka ikusasa, ukukhathazeka komhlaba wonke ngokuvikelwa kwemvelo, ukuthuthuka kobuchwepheshe bezinto ezibonakalayo kanye nokunyuka kwezitayela ezihlakaniphile, amabhodlela okufafaza ama-glass azoqhubeka nokuthatha isikhundla esibalulekile enkombeni yokufaka. Noma ngabe ngokuya ngokusebenza, ukuklama ama-aesthetics, noma umthwalo wemvelo, amabhodlela okufafaza ama-glass azoqhubeka nokuvela futhi aqhubeke nokuhola izidingo zemakethe ezizayo kanye nezitayela zabathengi.
Isikhathi sePosi: Oct-21-2024